- To be a responsible business entity towards society and the environment.
- To adopt universal best practices in corporate governance.
- To approach all aspects of the business innovatively.
- To be committed to the welfare of employees and stakeholders.
- To be driven by excellence at all levels.
- To be a globally preferred business associate.
- To be intensely competitive in all endeavours.
- To be empowering everyone live their dreams.
To assimilate knowledge, develop capabilities and manage collective enterprise to profitably tap global commercial opportunities and advantages for the benefit of stakeholders and society.